Privacy Policy

1. Introduction

Aesthetic.Energy ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aesthetic.energy and use our services.

By using our Website, you consent to the data practices described in this policy. If you do not agree with the practices described in this Privacy Policy, please do not use our Website.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you provide directly to us, including:

• Contact Information: Name, email address, phone number, practice/organization name
• Inquiry Information: Messages, questions, and information submitted through contact forms
• Newsletter Subscriptions: Email address and subscription preferences
• Account Information: If you create an account, we collect username, password, and profile information
• Payment Information: For premium subscriptions, payment details are processed through secure third-party processors (we do not store full payment card information)

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and usage:

• Device Information: IP address, browser type, operating system, device type (mobile/desktop)
• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, search queries
• Location Data: General geographic location based on IP address (country/region level)
• Referral Information: Website that referred you to our site, search terms used
• Technical Data: Screen resolution, viewport size, language preferences, timezone

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information. See our Cookie Notice for detailed information about the types of cookies we use and how to manage them.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our Website and services
• Communication: To respond to your inquiries, send newsletters, and provide customer support
• Personalization: To personalize your experience, show relevant content, and remember your preferences
• Analytics: To analyze usage patterns, understand user behavior, and improve our content and services
• Marketing: To send promotional communications (with your consent) about new content, features, and services
• Legal Compliance: To comply with legal obligations, enforce our Terms of Service, and protect our rights
• Security: To detect, prevent, and address security issues and fraudulent activity
• Research: To conduct research and analysis to improve our educational content

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Email service providers (Maildiver) for sending newsletters and transactional emails
• Analytics providers (Google Analytics, Mixpanel) for website analytics and user behavior tracking
• Hosting and infrastructure providers (Vercel) for website hosting and content delivery
• Payment processors for handling premium subscription payments

4.2 Network Sites

As part of the Aesthetic Network, we may share aggregated, anonymized data with our network sites (aesthetic.equipment, aesthetic.enterprises, aesthetic.market, etc.) for analytics and service improvement. We do not share personally identifiable information without your explicit consent.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal process.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure hosting infrastructure with regular security updates
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Employee training on data protection and privacy

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. For detailed information about our use of cookies, please see our Cookie Notice, which is displayed when you first visit our Website.

You can control cookies through your browser settings and our Cookie Notice preferences. However, disabling certain cookies may limit your ability to use some features of our Website.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 General Rights (GDPR, CCPA, etc.)

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information (subject to legal obligations)
• Right to Restrict Processing: Request limitation of how we process your information
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing of your information for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

7.2 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

7.3 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@aesthetic.energy. We will respond to your request within 30 days (or as required by applicable law).

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Retention periods vary depending on the type of information:

• Account Information: Retained while your account is active and for 2 years after account closure
• Newsletter Subscriptions: Retained until you unsubscribe or request deletion
• Contact Form Submissions: Retained for 3 years for customer service purposes
• Analytics Data: Aggregated and anonymized data may be retained indefinitely
• Legal Requirements: Some information may be retained longer if required by law

9. Children's Privacy

Our Website is not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by data protection authorities
• Adequacy decisions by relevant data protection authorities
• Other legally recognized transfer mechanisms

11. Third-Party Links

Our Website contains links to third-party websites, including our network sites (aesthetic.equipment, aesthetic.enterprises, etc.) and external resources. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page with a new "Last updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying a notice on our Website (for major changes)

Your continued use of our Website after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For data protection inquiries, please include "Privacy Request" in your subject line and provide sufficient information to verify your identity and process your request.